Startup Guides > New to Crowdfunding? Here's What to Expect.

With the popularity and success of crowdfunding as a new way to fund new projects, it's easy for other aspiring entrepreneurs to believe that sites like Kickstarter are their golden ticket to launching a business. But the reality is, crowdfunding isn't always as simple as it seems.

Whether you're looking to raise a small amount of startup cash or acquire a larger sum through equity crowdfunding, there are a few challenges you might face during the process that you may not have expected.

Choosing the right platform

The first step is to choose the right platform. Not all of them are created equal. Platforms like Kickstarter or Indiegogo are great for raising smaller amounts of money, but equity crowdfunding portals are best for entrepreneurs looking for large sums of money. If you're interested in the latter, it's important to do your research and find the platform that meets your needs. Also, find an experienced attorney who specializes in equity financing...