Startup Guides > 4 Growth Hacks to Turbocharge Your Small Business

There's good news, and there's bad news, when it comes to marketing your small business... The good news is that as a small business owner, you are the perfect person to promote your product or service. You're knowledgeable and passionate, which are two of the main ingredients in an effective marketer. The bad news is that marketing can take up a lot of your time and money; and extra time is scarce when you're an entrepreneur.

Here are 4 simple marketing 'hacks' that will help boost your small business marketing efforts and make your life as an entrepreneur a little easier:

1. IDENTIFY YOUR STRENGTHS

There are a ton of options for marketing your business - email newsletters, social media marketing, networking events, etc. - which can all attract and retain customers. Figure out what marketing efforts are paying off, whether it's your LinkedIn page or the email sign up list you have on your website, and focus your energy on that...