Startup Guides > How To Promote Your Startup On A Shoe-String Budget

What do the smartest entrepreneurs do differently to ensure their business stays profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or hearing their customers' feedback, or networking in the right places. With all this covered, the customer acquisition cost for every new customer falls low enough to make their business model sustainable in both the long and short term.

If you have a young business that's losing steam fast compared to its competitors, it's very likely you're facing a rival who has found inexpensive and effective ways to market itself to new customers. So, for roughly the same budget as yours, they achieve more bang per buck than you do.

Here are 8 winning strategies to help you catch up with them:..