Startup Guides > 6 Things to Consider When Launching an App on a Meager Budget

You've created a great app, now what? It may come as a surprise to you that this really means only 50% of the work is done. The remaining 50% is to let the world know that your great app exists.

To increase the reach and visibility of your app, follow this step-by-step process, and consider these 6 things when launching an app on a shoestring budget:

1) App Store Optimization

In the beginning, you will have to focus on App Store Optimization (ASO), which functions differently from SEO. For this, the single most important factor is your app title, which should indicate its purpose clearly.

Google Play and Apple's App Store place apps in search results based on a mix of ranking factors including the application title, screenshots, tags, rating, etc., so make sure these factors are optimized for search results...