Startup Guides > Improve Profitability With This 10 Step Marketing Plan

For best results in marketing it is crucial to develop a system, test that system, measure its results; and when you find the combination that works best for what you are selling, repeat it over and over again without fail, and sustain it with persistence. The results will come if this method is followed.

Follow these 10 steps and hopefully they will help you obtain great results:

1. Sell What People Are Buying Not What You Feel Is Good For People or What You Think Might Sell. People buy with emotion and later justify their purchase with logic. Unless you are hitting a strong emotional button with your product or service, it's less likely you will have strong sales. Tie your products to an emotion; solve a problem or challenge that is causing the person grief or hurt; remove fear or satisfy the need for love, and you've got a winner. Logic won't get in the way. It will only solidify the decision. Remember it's all about them, not you...