Member Posts > What is an Email Drip Campaign?

An email drip campaign is a type of email marketing strategy that sends automated messages to customers based on their actions or behaviors. It is designed to nurture leads and engage customers over a period of time. It's an automated sequence of emails that are sent out to customers at predetermined intervals. Email drip campaigns are also called email marketing automation or automation workflows.

The purpose of an email drip campaign is to provide customers with relevant and timely content that is tailored to their interests and needs. It can be used to drive engagement, increase sales, and build customer loyalty.