Startup Guides > Selection Of A Good Marketing Manager - 6 Must Have Qualities

The marketing manager is a critical component of any company's success. They're the ones responsible for using creative, cunning, and savvy interpersonal skills to make the company's product or service known. A company might sell a groundbreaking, innovating product, but it won't matter much if no one knows about it.

Marketing directors can take a business struggling to make ends meet and jump-start its growth. However, marketing isn't for everybody, and it requires a unique set of abilities and experience. Successful marketing managers usually share these six traits:

1) Editing Skills

A successful marketing manager is a master of language; he or she can tell a compelling story in any medium. The most effective way to deliver a message in the field of marketing is through clear, concise language. Marketing managers know how to highlight the most impressive and appealing elements of a product or service and weave those details into a captivating storyline. They know how to eliminate extraneous language and present a compelling pitch in a few words - an increasingly valuable trait, considering the growing prevalence of social media...