Startup Guides > Keeping Up with the Changing Face of Advertising

Advertising is changing at lightning speed with the Internet. Finding it hard to keep up these days? You're not the only one. When businesses started flocking online, they found amazing opportunities to reach consumers outside of traditional media like print and television. But even in the last few years, those advertising options have shifted tremendously.

Gone are the days of the pop up - well, mostly. Gone are the days of the ads flashing in neon colors that you have to chase around your screen to get rid of - again, mostly.

People are much savvier about the way they engage online, and they are wary of slick and tricky advertising methods. Many advertisers are finding ways to improve the user experience and to make people feel more engaged with their content in order to get more exposure and clicks...