Startup Guides > 4 Ways To Come Up With A Memorable Business Name

Does your name matter? It might, in the case of your new business, if you want people to remember it. Judging from the long list of businesses a simple Google search yields when you query "naming your company," it matters a lot.

While there are several technical strategies that can be used when choosing a name for your new venture, you can just as easily flip through the business section of any newspaper to get an idea of how other entrepreneurs are doing it.

However, don't take this decision lightly. Not only is your company name a critical part of your overall identity, reflecting who you are, it will be used on all marketing collateral, PR, blogs, promotional materials, and websites.

Here are 4 easy strategies for naming your startup:..